C-E Translation of Buzzwords From the Perspective of Eco-Translatology

Yushan ZHAO, Yuehan ZHAO, Yan LIU

Abstract


Buzzwords, the popular words and expressions, spread widely among the public, as the comprehensive product of society, culture and language, and it has become a new research subject in recent years. This paper analyzes the C-E translation of buzzwords from the perspective of Eco-translatology. Three-dimensional transformations of Eco-translatology provide a new aspect for us to improve the translation of buzzwords. Targeted readers will understand the translated version of buzzwords as much as possible if transformations were made from linguistic, cultural and communicative dimensions.

Keywords


Translation; Buzzwords; Eco-translatology; “Three-dimensional” transformation

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References


Cui, P. K. (2012). Redefinition of Chinese buzzwords. Contemporary Rhetoric, 2, 27-31.

Hu, G. S. (2008). Eco-translatology: A primer. Chinese Translators Journal, 6, 11-15.

Hu, G. S. (2011). Eco-translatology: Research foci and theoretical tenets. Chinese Translators Journal, 2, 5-9.

Xia, Z. H. (2012). Some thoughts on the nature of catchwords. Applied Linguistics, 2, 92-99.

Yang, W. Q. (2002). Definition and tentative description of catch phrases. Journal of Xinjiang University (Social Science Edition), 6, 125-130.




DOI: http://dx.doi.org/10.3968/%25x

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