Design Innovation and Exploration of Sichuan Embroidery and Sichuan Brocade Tourist Souvenirs



Under the background of the booming global tourism industry, tourist cities and tourist attractions are all just trying to build local tourism images to better progress their tourist industries. However, the excellent establishment of a tourist industry cannot leave from tourist souvenirs, a kind of derivative industry. The tourist souvenirs as a high value-added industry, take a large proportion among tourism shopping and serve as an important source of income for the tourism industry. This paper researches the tourist souvenir markets in Sichuan Province, analyzes the development status and insufficiency of Sichuan embroidery and Sichuan brocade tourist souvenirs at present, determines the conditions that the products of Sichuan embroidery and Sichuan brocade must have as tourist souvenirs. It also exercised possible studies for the design innovation of Sichuan embroidery and Sichuan brocade tourist souvenirs and finally took some concrete measures for the design of Sichuan embroidery and Sichuan brocade tourist souvenirs.


Sichuan embroidery; Sichuan brocade tourist souvenir series; Design innovation

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