The Influence Factors and Promotion Strategies of Coal Enterprise Soft Power

Naiwen LI, Junting HUANG

Abstract


Coal enterprise soft power is an important part of enterprise core competitiveness which is crucial in the development and construction business. According to development feature of coal business and the coal industry combined with the current form of development changes, on the basis of systematically analyzing the formation affecting factors of coal enterprise soft power, the writer thinks that coal enterprises should shape the corporate culture, continue to enhance the coal enterprise management innovation and technological innovation, focus on personnel training of coal enterprises, fully modify the image of coal enterprises to enhance the soft power, and take enterprise soft power building as hard power to expand and extend the platform to improve coal enterprise comprehensive strength and competitiveness.


Keywords


Coal enterprise; Soft power; Affecting factors; Promotion strategies

Full Text:

PDF

References


Chinese coal industry characteristics and future prospects. (November 27, 2012). Retrieved from http://www.china5e.com/thesis/news-256123-1.html

Gao, K. (2006). Soft power-core dynamics of business continuing to grow. Shanghai Commercial, (6), 60-61.

Hou, J. Y. (2010). Enhancing cultural soft power and promoting scientific development of coal enterprises. Government Legal, (34), 61.

Huang, G. Q., Xu, J. F., Jiang, Tao., et al. (2008). Research on connotations, formation process and interactive mechanism of enterprise soft power. Soft Power, 22(2), 123-127.

Li, C. Y. (2010). Enterprise soft power and analysis of the key factor in its formation. Journal of Northeast Normal University (Philosophy and Social Sciences), (1), 40-41.

Li, J. X. (2009). Network crisis management. Guangzhou: Jinan University Press.

Luo, B. F. (2010). Based on value identity interactive mechanism of soft power. Management World, (3), 185.

Shao, Q. (2004). Enhancing enterprise soft power construction. Commercial Enterprises, (6), 16-17.

Yang, X. L. (2012). The influence factors and promotion strategies of petroleum enterprise soft power. Journal of China University of Petroleum(Edition of Social Sciences), 28(3), 6.

Zhang, Y. K., Yao, S. H, & Li, X. (2012). Analysis on meaning and mechanism of enhancing the “soft power”. Management World, (6), 184-185.

Zhao, G. L. (2012). Enhancing the management of coal enterprise soft power. China New Technologies and Products, (23), 219.




DOI: http://dx.doi.org/10.3968%2F4753

Refbacks

  • There are currently no refbacks.


Reminder

How to do online submission to another Journal?

If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.



We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; css@cscanada.net; css@cscanada.org

Copyright © Canadian Academy of Oriental and Occidental Culture

Address: 730, 77e AV, Laval, Quebec, H7V 4A8, Canada

Telephone: 1-514-558 6138

Http://www.cscanada.net Http://www.cscanada.org

E-mail:css@cscanada.net, css@cscanada.org