The Influence Factors and Promotion Strategies of Coal Enterprise Soft Power

Naiwen LI, Junting HUANG


Coal enterprise soft power is an important part of enterprise core competitiveness which is crucial in the development and construction business. According to development feature of coal business and the coal industry combined with the current form of development changes, on the basis of systematically analyzing the formation affecting factors of coal enterprise soft power, the writer thinks that coal enterprises should shape the corporate culture, continue to enhance the coal enterprise management innovation and technological innovation, focus on personnel training of coal enterprises, fully modify the image of coal enterprises to enhance the soft power, and take enterprise soft power building as hard power to expand and extend the platform to improve coal enterprise comprehensive strength and competitiveness.


Coal enterprise; Soft power; Affecting factors; Promotion strategies

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