Analysis of the Influence of Entrepreneurship Education on Cyber Entrepreneurial Intention of Higher Vocational College Students in Guangdong, China

Wan Ling Ye, Benjamin Chan Yin Fah


Cyber-entrepreneurship refers to the identification and exploitation of economic or entrepreneurial opportunities that are centred around web-based technology, as per certain definitions. In the midst of technological progress and uncertainty in the job market, it has become a revolutionary opportunity in the commercial realm. It necessitates a smaller initial investment and incurs reduced ongoing costs compared to traditional physical businesses. Entrepreneurial intention is a key focus in global entrepreneurship research and provides a valuable starting point for studying entrepreneurial conduct. Therefore, it is crucial to enhance the entrepreneurial inclination of college students while offering them support in their endeavour to engage in innovation and entrepreneurship. The urgent demand for the reform and development of entrepreneurship education in China arises from the need to implement the innovation-driven development strategy and promote economic quality, efficiency, and upgrading at the national level. Moreover, it is imperative to advocate for the total overhaul of higher education and the enhancement of entrepreneurship of superior calibre for university graduates. Entrepreneurship at the American Bison Business School is presented as a direct and practical approach, where it is seen as a lifestyle that combines theoretical ideas with real-world implementation. Taking into consideration this practical environment, this article examines the curriculum and practical education aspects of entrepreneurship education for college students and their desire to participate in cyber entrepreneurship. The aim is to identify efficient strategies for reforming entrepreneurship education in order to enhance the entrepreneurial intention of Chinese college students and guide colleges and universities towards a more supportive approach to entrepreneurship education and the development of innovative talent.


entrepreneurial course; entrepreneurial practice; cyber entrepreneurial intention

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