A Study on Entrepreneurial Environment and the Features of Rural Youth Independent Entrepreneurial Behavior

Guihua YU, Wei YUAN, Xinning YU, Yingxia XU


“Start a business or not” and “Which industry to choose” in the entrepreneurial behavior of rural youth present interesting characteristics of “path dependence”. At the same time, the rural natural environment, financial environment, social environment, policy environment, cultural environment and other external environments also have an important impact on the entrepreneurial behavior of rural youth. Through descriptive statistical analysis and quantitative analysis, this paper reveals the growth mechanism of rural youth self-employment, that is, whether there is “entrepreneurial imitation” in rural youth self-employment? Through what transmission path does entrepreneurial imitation affect decision-making of independent undertaking? Summarizing the behavioral characteristics of rural youth self-employment, and construct corresponding countermeasures and suggestions.


Entrepreneurial environment; Independent entrepreneurship; Entrepreneurial behavior; Entrepreneurial characteristics

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DOI: http://dx.doi.org/10.3968/12206


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