Special Topics: The Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media

The special topic calls for papers on The Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media and such papers will appear in Canadian Social Science as a special column.

Affiliated research area: Media, Customer Relationship Management, Context, Organizations, Social Network Services, Computers, IT Implementation, Social Media, Social Networks

Description:

Perhaps, one of the most recent IT-based solutions nowadays is social media solution. Many organizations have created their own Facebook and Twitter pages, and employ social media tools to monitor their standing in the social networks. However, not all of them have been successful in employing these social solutions. As a matter of fact, we attempted to investigate the most important factors in implementation of IT-based solutions (with an emphasis on customer relationship management) in the social media context. Some researchers interviewed 65 IT professionals from various organizations and employed exploratory factor analysis to find the similarities and distinctions between social media solution implementation and other IT-based solutions implementation. Although their results revealed some similarities, the social part of these new solutions imposed a specific emphasis to customer engagement. Finally, they proposed a framework for implementation of social media solutions.

Requirements:

In addition to the Review and Original Articles by invited speakers, we are inviting you to submit a relevant research paper on The Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media for consideration. Papers will be subject to normal peer review and must comply with the Guide for Authors.

To submit papers to the “The Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media” Special Topic, please go to http://www.cscanada.net. With your submission, please state clearly to the editor that your manuscripts are submitted to the Special Topic The Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media.

 

Related Conferences:

2013 46th Hawaii International Conference on System Sciences

Related Journals (Special issue):

CSCanada Canadian Social Science Journal

Related Articles:

The Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media ISBN: 978-1-4673-5933-7



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