The Problem of Broad and Narrow Context in Cross-cultural Communication

Luan HONG

Abstract


In cross-cultural communication activities, different languages and cultures will affect the success and failure of communication. This paper explains the importance of context in cross -cultural communication according to the cultural comparison of broad and narrow context.
Key words: cross cultural, context, difference, importance
Résumé Pendant la communication interculturelle, la différence des langues et des cultures influencent la réussite et l’échec de la communication. Ce texte présent a fait un résumé d’autre point de vue soit la comparaison entre la grande et petite circonstance culturelle sur l’importance des situations dans la communication interculturelle.
Mots-clés : interculturel, circonstances, différences, importance
摘 要 在跨文化交際活動中 ,語言的不同,文化的差異都影響著交流的成功與失敗 .本文從跨文化交際的一個側面,即大語境和小語境文化對比 ,闡述了語境在跨文化交際中的重要性。
關鍵詞:跨文化;語境;差異;重要性

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DOI: http://dx.doi.org/10.3968%2Fj.ccc.1923670020060201.009

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